margaret hartwell

Innovation + Design Thinking Leadership Development Brand/Culture Strategy


Margaret Hartwell is a mom and 3rd culture kid, has traveled to 148 cities in 19 countries, ran a 10:00min/mile pace marathon, lived in London for three years, jumped out of a plane on New Year's Eve of Y2k, is a certified scuba diver and yoga instructor, and trained as a method actor. She currently lives in Salem, MA. Her side hustle is renovating a Second Empire/Mansard Victorian home, called The Dowager Countess.

Margaret is an innovation coach supporting multi-passionate professionals to manifest purpose-driven change. With 15 years of coaching experience and 20 years in business working at the intersection of design, brand & culture, and technology, she is available for 1 -1 coaching, workshop facilitation, brand and business strategy, creative direction, and team development. She is the author of the bestselling brand book, Archetypes in Branding: A Toolkit for Creatives and Strategists.

Using a transformational approach, Margaret employs skills and best practices from a range of disciplines — transpersonal psychology, archetypes, sustainable management, and design thinking — to catalyze positive change in the viability, feasibility, sustainability, and desirabilty of both new and existing ventures and projects.

Margaret holds a Bachelor of Arts from UC Berkeley, MBA in Sustainable Management from Presidio Graduate School,  Advanced Transformational Coaching Certificate through Sofia University (formerly Institute of Transpersonal Psychology), and completed her 200-hour Anusara Yoga Teacher Training with Marc St. Pierre. 

Margaret's portfolio is online at:

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Professional Man Smiling

“…she has an unusual talent for accelerating the growth of those she works with…I suggest she keeps walking her path. Her services are needed.”

Finance Assistant Portrait

“It was the most profound and at the same time happiest opportunity for personal work I have ever experienced. I loved her loving and empowering energy, sincerity and lightness in this process.”

Smiling Senior Woman

“I felt safe discussing issues. I felt that I found my own solutions/tools without having to be told what to do. Very powerful.”


archetypes in branding: a toolkit for creatives and strategists

Archetypes in Branding: A Toolkit for Creatives and Strategists

offers a highly participatory approach to brand development. With a foreword by Jay Ogilvy, co-founder of Global Business Network and a companion deck of sixty original archetype cards, the book includes useful advice on the meaning and responsible use of archetypes, as well as how to apply archetypes in a variety of business contexts. 


Designed to help the effective integration of brand culture and communications, an archetypal approach creates a unique way to have the conversations that matter to the future success and sustainability of your brand and your business.


Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications.

For more information about the book, go to:

Margaret Pott Hartwell


Schedule a free introductory session with Margaret



we are your partners for change

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Carmella Granado

Leadership Development

Executive Coaching

Team performance

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Margaret Hartwell

Innovation Coaching 

Leadership Development

Brand/Culture Alignment

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Sydney J. Reuben

Practical Wisdom

Spiritual Mentoring

Life Coaching

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Jeanne Brophy

Creativity + Communications

Currently on sabbatical.

Not accepting new clients.

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After the final NO there is a YES 

and upon that YES

the future of the world depends. 

- Wallace Stevens