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  • mom

  • 3rd culture kid

  • 10min/mile pace marathon

  • 154 cities in 19 countries

  • jumped out of a plane on New Year's eve Y2K

  • certified scuba diver

  • certified yoga instructor

  • trained as improv artist & method actor

Side hustle: Hosting AirBnB guests in a Second Empire/Mansard Victorian home in Salem, MA, called The Dowager Countess.

I am an executive coach supporting high-performing, multi-passionate professionals to achieve their potential and manifest purpose-driven change. With 15 years of coaching experience and 20 years in business working at the intersection of design, brand & culture, and technology, I am available for 1 : 1 coaching, workshop facilitation, brand and business strategy, creative direction, and team development. I am also the author of the bestselling brand book, Archetypes in Branding: A Toolkit for Creatives and Strategists.

Using skills and best practices from multiple disciplines – transpersonal psychology, archetypes, organizational development, sustainable business strategy and management, and design thinking — I support people to catalyze satisfying and transformational change in their lives and their work. 

I earned a Bachelor of Arts from UC Berkeley, an MBA in Sustainable Management from Presidio Graduate School, an Advanced Transformational Coaching Certificate through Sofia University (formerly Institute of Transpersonal Psychology), and completed a 200-hour Anusara Yoga Teacher Training with Marc St. Pierre. 

Margaret's portfolio is online at:

For more about archetypes go to:

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Professional Man Smiling

“…she has an unusual talent for accelerating the growth of those she works with…I suggest she keeps walking her path. Her services are needed.”

Finance Assistant Portrait

“It was the most profound and at the same time happiest opportunity for personal work I have ever experienced. I loved her loving and empowering energy, sincerity and lightness in this process.”

Smiling Senior Woman

“I felt safe discussing issues. I felt that I found my own solutions/tools without having to be told what to do. Very powerful.”


archetypes in branding: a toolkit for creatives and strategists

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Archetypes in Branding: A Toolkit for Creatives and Strategists

offers a highly participatory approach to brand development. With a foreword by Jay Ogilvy, co-founder of Global Business Network and a companion deck of sixty original archetype cards, the book includes useful advice on the meaning and responsible use of archetypes, as well as how to apply archetypes in a variety of business contexts. 


Designed to help the effective integration of brand culture and communications, an archetypal approach creates a unique way to have the conversations that matter to the future success and sustainability of your brand and your business.


Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications.

For more information about the book, go to:


Schedule a free introductory session with Margaret



we are your partners for change

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Leadership Development

Executive Coaching

Team performance

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Margaret Hartwell

Innovation Coaching 

Leadership Development

Brand/Culture Alignment

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Sydney J. Reuben

Practical Wisdom

Spiritual Mentoring

Life Coaching

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Jeanne Brophy

Creativity + Communications

Currently on sabbatical.

Not accepting new clients.

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I dwell in possibility.

- Emily Dickinson

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