margaret hartwell

I coach the resistance that blocks your agency and satisfaction.

MISCELLANY

mom
3rd culture kid
10min/mile pace marathon
148 cities in 18 countries
jumped out of a plane on New Year's eve Y2K
certified scuba diver
certified yoga instructor
trained as improv artist & method actor

Side hustle: Hosting AirBnB guests in the Second Empire/Mansard Victorian home in Salem, MA, called The Dowager Countess.

Margaret is an innovation coach supporting multi-passionate professionals to manifest purpose-driven change. With 15 years of coaching experience and 20 years in business working at the intersection of design, brand & culture, and technology, she is available for 1 : 1 coaching, workshop facilitation, brand and business strategy, creative direction, and team development. She is the author of the bestselling brand book, Archetypes in Branding: A Toolkit for Creatives and Strategists.

Using a transformational approach, Margaret employs skills and best practices from a range of disciplines — transpersonal psychology, archetypes, sustainable management, and design thinking — to catalyze positive change in the viability, feasibility, sustainability, and desirability of both new and existing ventures and projects.

Margaret earned a Bachelor of Arts from UC Berkeley, an MBA in Sustainable Management from Presidio Graduate School, an Advanced Transformational Coaching Certificate through Sofia University (formerly Institute of Transpersonal Psychology), and completed her 200-hour Anusara Yoga Teacher Training with Marc St. Pierre.

Margaret's portfolio is online at: www.margarethartwell.com

For more about archetypes go to: www.archetypesinbranding.com

WHAT PEOPLE SAY

“…she has an unusual talent for accelerating the growth of those she works with…I suggest she keeps walking her path. Her services are needed.”

“It was the most profound and at the same time happiest opportunity for personal work I have ever experienced. I loved her loving and empowering energy, sincerity and lightness in this process.”

“I felt safe discussing issues. I felt that I found my own solutions/tools without having to be told what to do. Very powerful.”

AUTHOR & CO-CREATIVE DIRECTOR

archetypes in branding: a toolkit for creatives and strategists

Archetypes in Branding: A Toolkit for Creatives and Strategists

offers a highly participatory approach to brand development. With a foreword by Jay Ogilvy, co-founder of Global Business Network and a companion deck of sixty original archetype cards, the book includes useful advice on the meaning and responsible use of archetypes, as well as how to apply archetypes in a variety of business contexts.

Designed to help the effective integration of brand culture and communications, an archetypal approach creates a unique way to have the conversations that matter to the future success and sustainability of your brand and your business.

Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications.

For more information about the book, go to: www.archetypesinbranding.com